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About

Outsell is a small team and that is how we will keep it forever. To deliver great results for our clients means we do things that aren’t scalable.

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Every client’s strategy is 100% bespoke, designed and led by our highly experienced strategic team (CMO, B2B Sales Director and Creative Director) during our extensive onboarding and throughout the campaign’s lifecycle.

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Process

Process is essential, but the expertise of those guiding it is even more critical. Our team’s decades of experience working with B2B companies selling high-ticket items ensures that your business is in expert hands. Every client benefits from this specialized knowledge, gaining a partner deeply committed to their success.

Team

Our Team

Leadership

Richard

Richard Walton

Founder & CEO
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henry walton

Henry Walton

Partner & Growth Consultant
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Alex Russell

Sales and GTM leader
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Ashlea McElhone

Director of Ops
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Cathleen Vermaak

Senior Project Manager
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Vanessa Hawtrey - Navarra

Fractional Sales Director
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Dylan Edel

Fractional Sales Director
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PRM TEAM

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Clinton Merrington

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Kameko Jeenes

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Verushaka Sigamoney

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Sonique Smith

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Genevieve Berold

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Josephine Troy

Data analyst Team

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Dane Blunt

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Andre Pletni

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We only ever work with 15 clients at a time. Come and see if you are the right fit for us and us for you.
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About

  • We are a small team of highly focused and skilled B2B growth experts. We specialize in optimizing B2B sales systems for companies with high-value deals, leveraging a proven process to unlock performance.

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Richard Walton

Founder & CEO
Richard is a sales and management thought leader, keynote speaker, leader for sales training seminars and highly experienced CEO and Sales Director. He has over 25 years of proven success across multiple industries around the world and has personally built and managed sales teams from the ground up to over 35 in size. Having built a number of companies as an entrepreneur he has a deep understanding of how sales leadership can provide critical strategic insights whilst also offering the most cost effective and fastest way to improve your bottom line.

Henry Walton

Partner & Growth Consultant
Henry is a dynamic Growth Consultant with over 10 years of experience propelling businesses to new horizons. Renowned for seamlessly merging data-driven insights with creative strategies, He has a proven track record of optimizing processes, expanding market presence, and unearthing untapped opportunities. As technical as he is creative, henry works best when working directly with CEO’s and Founders, helping to translate their vision into tangible and scalable outcomes.

Alex Russell

Sales and GTM leader

Alex is a seasoned sales and GTM leader with over two decades of experience across enterprise technology, cloud, SaaS, and platform businesses. He’s built and led high-performing teams, modernised commercial strategies, and delivered growth across Africa and beyond. Kyro is his platform for bringing clarity, momentum, and structure to ambitious growth journeys.

Ashlea McElhone

Director of Ops

Ashlea is a project manager by heart and loves a challenge. She has been working with founders and leaders to discover and develop their brand and align their marketing for the past 8 years. Her days are focused on team management and client happiness, and developing new processes and systems to ensure the Outsell team are equipped with the tools they need to deliver the very best for their clients. 

Cathleen Vermaak

Senior Project Manager

Cathleen is a senior project manager who has honed her skills since 2017. She is deeply committed to fostering strong, meaningful relationships, both with clients and internal teams. Her approach is grounded in a genuine passion for people, ensuring that everyone she works with feels supported and valued. With a focus on developing efficient processes, Cathleen empowers her fellow team members to consistently deliver exceptional results, always with a people-first mindset that drives success on every level.

Vanessa Hawtrey - Navarra

Fractional Sales Director

Vanessa is a seasoned Sales Director and Fractional Consultant with over 30 years of experience driving sales growth. Having built businesses, led regional teams, and directed high-performing sales organisations, she brings both strategic and hands-on expertise. Blending her background in executive coaching with sales optimisation, Vanessa helps companies streamline processes, strengthen client engagement, and achieve measurable results.

Dylan Edel

Fractional Sales Director

Dylan Edel is a seasoned sales executive, consultant, and fractional sales director with more than a decade of experience driving growth for technology and SaaS businesses across Africa and beyond. With a proven track record in scaling start-ups and leading sales teams, he has held senior leadership roles at companies including JOBJACK, DocFox Africa, and Plentify, where he designed and executed scalable sales strategies that delivered sustainable revenue growth.